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Why Max Bupa enters into a partnership with Axis Bank to offer comprehensive Health Insurance

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Why Max Bupa enters into a partnership with Axis Bank to offer comprehensive Health Insurance

Millions of Axis Bank customers across 4500 plus branches to gain access to quality healthcare, providing all quality for our customer.

 

Max Bupa has embarked on a Corporate Agency partnership with Axis Bank, India’s third largest private sector bank, to provide comprehensive and best-in-class health insurance solutions to its customers. The tie-up will enable millions of Axis Bank customers across 4500 plus branches to gain access to quality healthcare solutions through a range of health insurance products offered by Max Bupa.

Max Bupa Health Insurance will offer indemnity as well as fixed benefit products, and their customizable variants to the diverse customers of the bank across the country. The comprehensive product suite includes:

  1. ReAssure, an innovative plan that offers unlimited sum insured under the ReAssure benefit, starts from the very first claim. Any one claim can be up to the Basic Sum Assured. Booster Benefit doubles the sum insured in 2 claim free years and Safeguards makes it truly cashless.
  2. Health Premium is a premium health insurance plan with a sum insured of up to Rs.3 crore; simultaneously ,
  3. Smart Health, a health plan that covers high expenses during critical illnesses and provides hospitalization and incidental benefits.

The partnership between Axis Bank and Max Bupa Health Insurance comes at a time when people recognize the importance of health insurance to cover medical emergencies. The pandemic has reinforced the need for health insurance, making it mandatory in Tier 1 as well as Tier 2 and 3 cities. The focus of this alliance will be on customer-centricity, product innovation, digitization and execution, driving growth for the next stage.

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Speaking on the partnership, Mr. Satheesh Krishnamurthy, Head – Private, Premium Banking & Third-Party Products, Axis Bank India, stated, “In such unprecedented times, access to quality healthcare solutions has become a fundamental need of the people. A comprehensive health insurance plan is an absolute necessity to cover unexpected as well as planned health expenditure, to access quality treatment. We are happy to partner with Max Bupa, one of the most trusted health insurance players to offer customizable variants of bespoke plans to our customers across the country. The health insurance products in collaboration with Max Bupa are tailored to suit the needs of every customer and ensure that our products are always at the right place, at the right time and at the right price.” this type i will healp to each other.

Mr. Krishnan Ramachandran, MD & CEO, Max Bupa Health Insurance said, “We are excited to announce our first banca partnership of this fiscal with the third largest private sector bank in India. The alliance with Axis Bank is a significant push towards our growth plan and will allow us to extend our reach to millions of Axis Bank’s customers across network, especially in these pandemic times. We are confident that through our wide range of products and services, we will be able to meet the evolving healthcare needs of the customers. The partnership further reinforces our mission to enable people lead healthier and more successful lives. The alliance with Axis Bank will also fortify our position as one of the most successful partners in the BFSI domain in times to come.”

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