SBI Insurance : According to information released by SBI General Insurance, the pandemic has led to a significant increase in insurance awareness and adoption.
However, there is still a wide scope for the penetration of health insurance in India. It is not an option but has become a necessity.
SBI General Insurance has announced the launch of a campaign to raise awareness among Indians about the need to buy health insurance to save tax.
The campaign #BahaneChhodoTaxBachao will also highlight other benefits of choosing health insurance. According to information released by SBI General Insurance, the pandemic has led to a significant increase in insurance awareness and adoption.
However, India still has a wide scope for penetration of health insurance. It is not an option but has become a necessity. Because it not only helps financially during medical emergency, but also gives double benefit of tax saving under section 80D.
As per the campaign information, in Vox Pop format, anchor Rudraksh Singh aka Rudy will travel to major cities like Mumbai, Bengaluru, Delhi and Kolkata and ask more people to give excuses for not buying/choosing health insurance.
This would be a unique way. In which people will be asked why you do not want to buy health insurance. Then people will put forward their own excuses.
Will spread awareness among people
Shefali Khalsa, Head-Brand & Corporate Communications, SBI General Insurance said, “At SBI General, we are aware of the fact that there has been an increase in the awareness level for health insurance, but a large segment of the population still has .
who are not insured. Additionally, there is a lack of awareness that health insurance can also help in saving tax under Section 80D of the Income Tax laws of India. He said that this campaign is a humorous tone to remove the hurdles faced by the people in buying health insurance or delaying it.
