Axis Bank-Max Bupa Join Venture: Max Bupa health insurance policies to be available to customers at over 4,500 Axis Bank branches across the country
Axis Bank-Max Bupa Joint Venture: Axis Bank and Max Bupa, a giant insurance company associated with the business of health insurance, are going to jointly provide the facility of health insurance to the customers. For this, an agreement has been signed between the two to form a joint venture. This partnership for the new Bancassurance venture will provide various types of health insurance facilities to the customers. Also, under this agreement, the employees of Axis Bank will also be provided health insurance cover of Max Bupa.
Under this agreement, Max Bupa’s health insurance policies will be made available to millions of customers of over 4,500 Axis Bank branches across the country. In other words, with this people will now be able to buy Max Bupa’s health insurance policy from Axis Bank branch. This is the second big step of Axis Bank in the insurance sector. Earlier, he has also signed a similar agreement with Aditya Birla Health Insurance.
Satish Krishnamurthy, Head-Private, Premium Banking & Third-Party Products, Axis Bank, said in a statement, “We are delighted to partner with Max Bupa to provide our customers across the country with customized plans as per their requirements. can be offered. Health insurance products in association with Max Bupa are tailored to suit the needs of every customer. We ensure that our products are always available at the right place, at the right time and at the right price.
Krishnan Ramachandran, MD & CEO, Max Bupa Health Insurance, on the other hand, said, “We are excited about this partnership with the third largest private sector bank in India. The tie-up with Axis Bank is an important step towards our growth plan and will give us an opportunity to take our insurance products to millions of Axis Bank customers, especially during these pandemic times.
The partnership between Axis Bank and Max Bupa Health Insurance comes at a time when people are feeling the need for health insurance cover more than ever due to the Corona pandemic. After Kovid-19, people are understanding the importance of health insurance in the metros of the country as well as in smaller cities and towns of Tier-2 and Tier-3 category.
