Max Life Insurance, a subsidiary of popular insurance company Max Financial Services Limited (MFSL), has been rebranded. Now its name has been changed to Axis Max Life Insurance. The company believes that rebranding will help in the growth of the company. Joining the names of two big brands will increase trust among the people.
A new update has come from the insurance sector. The name of Max Life Insurance, a subsidiary of popular insurance company Max Financial Services Limited (MFSL), has been changed. Now it will be known by the new name. Its new name is Axis Max Life Insurance.
The company said that the name of the company has been changed after all corporate and regulatory approvals. The company has rebranded its brand, which is an important milestone in the development of the brand. The company believes that joining together two trusted names of the financial services sector will help the company grow. With the new name and logo, the brand has got a new identity.
What is the meaning of the new logo
The blue colour of the new logo symbolises trust, responsibility, reliability and comfort, while the burgundy colour added to it gives it a unique identity, modern appeal and shows the way to move forward with forward thinking. Along with this, the addition of both the names ‘Axis’ and ‘Max’ in the new identity of the brand will further strengthen people’s trust in the brand, which shows a glimpse of double trust.
‘Double Bharosa’ campaign launched
Axis Max Life has launched an integrated market campaign ‘Double Bharosa’ to make its brand special. Its brand ambassadors are Indian cricket team captain Rohit Sharma and his wife Ritika Sajde. The campaign emphasizes on trust and reliability. It shows the partnership between Max Life and Axis.
ब्रांड की यह नई पहचान सिर्फ ब्रांड के नाम में बदलाव तक ही सीमित नहीं है, बल्कि यह जीवन बीमा के परिदृश्य को बदलने की हमारी प्रतिबद्धता की दिशा में मजबूत कदम भी है। हमारी नई पहचान में अपने सभी हितधारकों को अनूठी वैल्यू देने का हमारा वादा नजर आता है। अब एक्सिस हमारी पहचान का हिस्सा है। इसके साथ हम नए अवसरों एवं डिस्ट्रीब्यूशन नेटवर्क को विस्तार देते हुए, कस्टमर टचपॉइंट्स बढ़ाते हुए और डिजिटल रूप से सशक्त सेवाएं प्रदान करते हुए अपने विकास को गति देने के लिए पूरी तरह के तैयार हैं।
एक्सिस मैक्स लाइफ इंश्योरेंस के मैनेजिंग डायरेक्टर एवं चीफ एक्जीक्यूटिव ऑफिसर प्रशांत त्रिपाठी
The coming together of the Axis and Max brands marks a new chapter in our partnership and shared goals. This change is not just symbolic but also a symbol of our ambition to serve India’s diverse financial needs.
Rajiv Anand, Deputy Managing Director, Axis Bank and Chairman, Axis Max Life Insurance
He further said that we are working towards ensuring a better future for millions of people in the country and in such a situation, this milestone has prepared the ground for an even deeper alliance.
